Why Advertise on Radio?
Radio remains one of the most effective advertising channels, reaching millions of engaged listeners daily.
Engaged Audiences
Radio listeners are highly engaged, often tuning in during commutes, at work, or at home. Your message reaches attentive audiences.
Local Targeting
Reach specific geographic areas and demographics by choosing stations that match your target market.
Cost-Effective
Radio advertising offers excellent ROI compared to TV and digital channels, especially for local businesses.
How Radio Advertising Works on RhetoricSound
Our marketplace makes it simple to get your ads on radio stations. No middlemen, no complicated contracts.
Upload Your Ad
Create your account and upload your radio ad audio file. Choose 10, 20, 30, or 60-second formats.
Set Your Budget
Purchase credits and define your target listener reach. Volume discounts save you up to 50%.
Stations Play Your Ad
Radio stations browse and claim your ad. They play it on air and submit proof of airplay.
Track Results
Monitor your campaign performance with verified play counts and audience reach metrics.
Radio Advertising Rates
Transparent, performance-based pricing. Pay per listener reached with no hidden fees.
How Our Pricing Works
Buy credits upfront and use them to pay for ad plays
Cost is based on station's average listener count
You only pay when the ad play is verified with proof
Start with any budget that works for you
Example Costs
*Prices at base rate. Volume discounts reduce costs by up to 50%!
Volume Discounts
Starter
$0.10/credit
Base Rate
Growth
$0.08/credit
20% Off
Professional
$0.06/credit
40% Off
Enterprise
$0.05/credit
50% Off
Why Choose RhetoricSound for Radio Advertising
Direct Station Access
Skip the agencies and middlemen. Connect directly with radio stations and negotiate the best rates for your campaigns.
Verified Airplay
Every ad play is verified with proof recordings. You know exactly when and where your ad was broadcast.
Transparent Pricing
Know exactly what you're paying for. Our credit-based system makes budgeting simple with no surprise fees.
Performance Tracking
Track your campaign performance in real-time. See impressions, plays, and reach all in one dashboard.
Radio Advertising FAQs
How much does it cost to advertise on radio?
Radio advertising costs on RhetoricSound start at approximately $0.10 per listener reached (at base rate), with volume discounts reducing this to as low as $0.05 per listener. A 30-second ad reaching 1,000 listeners costs around $150 at base rate, or $75 with maximum volume discounts.
Is there a minimum budget for radio advertising?
No, there is no minimum spend requirement on RhetoricSound. You can start with any budget and scale up as you see results. This makes radio advertising accessible to small businesses and startups.
How do I know my ad was actually played?
Every ad play on RhetoricSound requires the radio station to submit a proof recording. Our team verifies these recordings before confirming the play and processing payment. You only pay for verified airplay.
What ad formats are supported?
We support standard radio ad lengths: 10 seconds, 20 seconds, 30 seconds, and 60 seconds. You upload your finished audio file, and stations will play it as-is. We recommend 30-second ads for the best balance of message delivery and cost.
Can I target specific types of radio stations?
Yes, when you create your ad listing, you can specify minimum listener counts and other targeting criteria. Radio stations that meet your criteria will be able to claim and play your ad.
Ready to Advertise on Radio?
Join RhetoricSound today and start reaching engaged radio audiences. No agency fees, no minimum spend, just results.
Questions? Email us at support@rhetoricsound.com